How To Position Your Startup To Grow In A Crowded Market

If the market for your product or service is taking off, you're likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn't understand your product or were skeptical it would succeed—now tell you that "everyone's doing that" and want to know "what's different about you?" There are two key ways to differentiate yourself to grow in a crowded market. The first way to stand out is to refine your target market definition, which I wrote about in a post titled Sharpen Your Target Market to Build a Better Demand Generation Machine. The second way [...]