Target market

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An Optimist, a Pessimist and a Marketer walk into a bar…

There are two key ways to differentiate yourself to grow in a crowded market: 1) refine your target market definition, and 2) improve your positioning. To read more about how to 'change the glass' see Sharpen Your Target Market to Build a Better Demand Generation Machine and How To Grow In A Crowded Market. I like to illustrate this with my take on an old joke: “While the optimist and pessimist argue whether a glass is half full or half empty, the marketer changes the glass.” So stop worrying whether the glass is half full or half empty and get to work redefining your glass! [...]

By |Marketing|6 Comments

Sharpen Your Target Market to Build a Better Demand Generation Machine

Target Market: A specific group of consumers at which a company aims its products and services. Your target customers are those who are most likely to buy from you. Resist the temptation to be too general in the hopes of getting a larger slice of the market. That's like firing 10 bullets in random directions instead of aiming just one dead center of the mark--expensive and dangerous. - Entrepreneur.com In my last post titled Start-up CEOs: When Should You Hire a CMO? I talked about several demand generation tactics start-up leaders should avoid. There is no 'free lunch' despite the allure of such [...]

By |Marketing|3 Comments